About Us
We Love We Care
BOD of Prife International are Exceptional Entrepreneurs cum Outstanding Networking Leaders in this Fast Paced Competitive Industry!
We are Trend Setters & we indeed Revolutionize the healthcare industry with our innovative Concepts & Empowering products! Our MISSION is to lead our Members & Leaders around the world to achieve…Ultimate Health, INCREDIBLE Inner & Outer beauty… Create New Wealth Masters!
Achieving dreams with Prife
Our Founders
The Esteemed BOD of Prife International are able toEmpower the Young, Elevate the Middle Aged , Enrich the Elderly… Hand in Hand, Heart to Heart, Spirit with Spirit To WALK WITH ALL OUR BELOVED MEMBERS AS ONE BIG GLOBAL PRIFE FAMILY!!!
Company Culture
We are proud that our "One Prife, One Team, One Family" culture is shaped by our employees, who are the key to our success.
Career Development
We provide essentials for your professional development, encouraging you to gain new perspectives through cross-functional and international collaboration and explore our development programs.
Compensantion & Benefits
Our benefits scheme supports this by offering diverse healthcare programs, competitive salaries, and other benefits to promote a healthy work-life balance.
Diversity, Equity & Inclusiojn
We offer our employees fair and attractive working conditions, personal freedom, training opportunities, and a focus on diversity, equity, inclusion, and flexibility.
Prife Changes Life
At Prife, we aim to inspire that every dream can be achieved. We want to spark ambitions and put a smile on the faces of our employees, and create a dynamic career platform for people from all walks of life. Our achievements as a global brand are not just because of strategic, prudent planning and efficient administration and implementation. Prife has been built by its employees, who come together under a common mission and vision to bring change to people’s lives.
Executive Team
Health, Wealth, Healing and Happiness.
Company Founder & Group President
Dr. Steven Lai (DBA)
With more than 37 years of extensive experience in the network marketing industry, Dr. Steven Lai has received widespread acclaim for his expertise in direct selling.
Dr. Lai exemplifies lifelong learning. In 2018, he was awarded an honorary Doctorate in Business Administration by the International University of Humanitarian Welfare. Under his leadership, Prife International has seen gradual expansion and significant success, testament to his distinctive leadership style and profound professional knowledge.
Company Co-Founder & Group Vice President
Dr. Jimmy Chong (DBA)
Dr. Jimmy Chong has over 25 years of extensive experience in the direct selling industry and possesses keen market perception and judgment. He holds an honorary doctorate in Business Administration and has more than 10 years of experience managing network marketing companies.
In addition to serving as the Co-Founder and Vice President of Prife International, he is also the founder of the Prife Foundation. As an entrepreneur with a heart of goodwill, and deeply involved in philanthropy, he is passionate about supporting charitable causes and community service.
Group Chairman
Mr. A C Goh
Mr. Goh possesses profound expertise in the direct selling business, with a focus on marketing and administration, having been in the industry for over 35 years. At the age of 20, he started his career as a household salesman. His company was among the first to receive direct selling licenses from the Malaysian Government in 1993.As the Group Chairman of Prife International, Mr. Goh’s enthusiasm for direct selling has been unwavering. He has devoted his career exclusively to this field and has not pursued interests in other industries or investments.His life’s mission is to actively foster a stable, sustainable, and high-quality lifestyle by creating a global safe haven for direct sellers.
Group General Director
Mr. Kacy Tan
Mr. Kacy Tan serves as the Group General Director of Prife International, boasting an illustrious career that spans over 27 years in the network marketing industry. Armed with exceptional leadership skills and management experience, Mr. Tan has achieved remarkable success in the direct selling industry, earning numerous accolades. He received the Silver Award for Excellence at the 7th Direct Selling Conference for the Global Chinese & Asian-Pacific Selling Forum, was recognized as the Outstanding Dealer in the Asian-Pacific Region with a Golden Reputation, became the youngest distributor to achieve the highest rank in a top network marketing company in Malaysia, and was honored with the Outstanding International Management Skills award for 2021 by the Malaysia Top 100 Talent Awards.